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Cucumber’s goal has always been to merge ethics and aesthetics.

We are proud of Cucumber and proud of every single person and process behind it.

We will never claim to be perfect, but you can trust us to try our best in every way to be as sustainable as possible.

OUR 5 MILE RADIUS

Everything we sample, grade, manufacture, store and send out to you is done within a five mile radius of our London homes. Less waste and transport emissions – we believe in the power of local.

MINIMAL PACKAGING

We use minimal packaging and have taken plastics out of our chains. Our packaging is 100% compostable and biodegradable film made from vegetable starch and is made in Lancashire, as is our recyclable packing tape and recycled and recyclable postal sacks

MADE IN ENGLAND

We actively want to support British manufacturers and traders. Our trims, extras and packaging are sourced within England, which also means fewer transport miles and we know our supply chain inside and out (factory dog name? Popeye) and that includes looking after our workers – we will only ever pay fair wages.

OUR PRODUCTION ETHOS

We produce small runs as and when we are ready. That means ordering the amount of fabric we need (less wastage) and using our offcuts to make masks in our collaboration with social enterprises.

SEASONLESS STYLE

We use long-lasting fabrics that require minimal care, to create timeless designs that work from season to season. No more fast fashion; this is slow fashion style.

EASY CARE

Everything is machine or spot washable, hang dry and no iron, all of which means less water and energy usage in the lifetime of each garment.