Cucumber and Sustainable Fashion

Here at Cucumber, we've always tried to take the long view on sustainability.  You probably already know that aside from our  fabric, we manufacture and source everything within the UK.  We've taken as much plastic out of our chain as possible, and until we can remove one frustrating last step, we are simply recycling every bag we use until it is deemed more tape than bag.  We've set ourselves a goal to use 100% recycled packaging materials within the next three years and our ultimate aim is to use recycled fibres in our fabrics.
To this end we went to a fascinating conference sponsored by the CFE all about sustainability in fashion - and we learned a lot.
The key point is, there is no such thing as a 'green' fabric. You can only try and make an informed decision on which criteria is most important to you: durability, environment, local population, garment end of life. All are important, but no single fabric can tick all the boxes.  

map of the world
sustainable earth map

The good news is that more and more brands are building sustainability into their DNA (Cucumber is!) instead of stitching it in as a 'extra'.  The bad news is that environmental disasters due to fashion (the Aral Sea  once the fourth largest is down to 10% of what it was forty years ago due to cotton growing) have already had a devastating effect on our planet.
If you are interested in finding out more, check out the work of non-profit Sustainable Angle.
This month's press
We get name checked regularly by journalists, bloggers and instagrammers, so we thought we'd give you a round up of some of this month's press - we love to be loved!
We love this post by the well-travelled, super smart blogger, Anna Streule of Mums_in_Heels

mum in heels logo
Cucumber's also been spotted in the Oxford Times

womans weekly logo

oxford mail logo

Instagrammers Stripey Coral took us to Ibiza,

 Maya Moda shared some baby pics

and the delightful Savvy_Mum dropped by our pop-up and posted a whole series of stories on her feed
woman wearing cucumber clothing on holidaycucumber clothing fan

Cucumber Around the World

We like to think that Cucumber is just about everywhere! We've had enquiries, orders and pics from every corner of the globe. 
Here's a fabulous Cucumber fan rocking our almost uncrushable dreamy drawstring trousers in...Rwanda. (Trust us when we say there is a hippo very nearby! ) We love the way she's styled them up with flatform espadrilles and silk tank.
If you'd like to be included in our monthly newsletter roundup, drop us a line with your detailsread this you may already be compulsively be watching Patrick Melrose on Sky Atlantic, following the frighteningly  realistic drug-fuelled trajectory of the eponymous hero. But Cucumber is compulsively reading the self-same novels the series is based on. Despite the dark lens used by Edward St Aubuyn, these have given us some genuinely LOL moments, particularly in 'Some Hope'. Crystal clear prose and an utter treat to read. 

do this we're practically on our knees begging you to make the trip to the 'new' Royal Academy. Their enormous, beautiful, intelligent expansion and reconstruction has made it into a day long (week long!) place of joyful exploration. Truly something for everyone and if that's not enough the 250th Summer Exhibition opens on the 12th June.


Leave a comment

Please note, comments must be approved before they are published